Tuborg Open 2022 is a continuation of the initiative that has been contributing in the music industry for the past 5 years through collaboration with national and international artists.
Nepal’s most popular beer brand, Tuborg and music have been successfully associated for quite a long time. Tuborg has always been working towards the upliftment of the Nepali music industry in every possible way. Tuborg Open 2022 is a continuation of the initiative that has been contributing in the music industry for the past 5 years through collaboration with national and international artists.
Tuborg has been creating new music by collaborating with artists from Nepal along with countries like India, China, Turkey, Serbia and a few others. The Tuborg Open project marks its 6th year in different Tuborg selling countries and this is the 5th year for Nepal.
Tuborg Open has a different theme each year. The theme for this year is ‘’Take the Stage’’, where globally renowned artists will provide mentorship experience to emerging national music artists, guiding them on how to create a good song and become a successful artist in the industry.
This year, Tuborg has associated with platinum- selling American music artist Jason Derulo for Tuborg Open along with Nepal’s emerging artist, our very own Vek.
The mentoring experience took place in LA, where Vek spent time with Jason Derulo in the studio. For this year’s Tuborg Open, Vek created a song named “Kholau Ramera” using the guidance from Derulo, which is crossed 10 Million views in YouTube and the counting still goes on.
VEK says, “I am very glad that my song “Kholau Ramera” have received so much love from the audience. I would like to thank my fans for such tremendous support. This milestone has given me new enthusiasm to write more songs and entertain my fans. Additionally, I would also like to thank Tuborg for giving me such a big platform and making this possible.”
Ashish Bista, Marketing Director of Gorkha Brewery says, ‘’ The bond and legacy between Tuborg and music is very deep. This bond has been ongoing for many years. In continuation for the same purpose, Tuborg Open has been providing a platform to collaborate with successful international artist and the emerging artists from various part of the world. This year’s song “Kholau Ramera” has gained extreme love from the listeners which has made us very excited to continue with such projects in near future.”