To achieve our ambition, SAIL'22 focuses on four key priorities:
Strengthen #1 & #2 positions: Revitalize our core beer and transform our businesses for growth.
Position for growth: Focus on markets and cities where we can grow big. Actively shape non beer and craft segment.
Excel in execution: Focus on step change with digital processes, consumer R&D and exceling at the point of purchase.
Create a winning culture: Fostering team-based performance, stand by our values and ethics and contribute to the society